About Digital Marketing Lab
I was fortunate enough to go to school for several years. I received three degrees in France (Computer Science, Communication & Advertising, Sports Management) and I traveled to the US to complete a second Master’s degree, in Public Relations.
After a few years specializing in public relations and social media strategies I worked for search engine companies and was able to gain experience in Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies. This experience allowed me to have an advantage over a lot of professionals who had knowledge from only testing potential strategies and working with clients.
I held several positions which helped me learn a lot about digital marketing related to small and local business. Through all these experiences, I realized how expensive digital marketing services can be for a small business. This is why I created Digital Marketing Lab to help your business grow.
Why I can help you
Digital Marketing can be complicated and time consuming for anybody. However, I strongly believe that small business owners can implement a few strategies on their own to help their business.
Teaching you basics in SEO, PPC and social media strategy will help you save money for three reasons:
You’ll start your own digital marketing strategy foundation, without the need to hire a professional right away
When implementing a correct strategy, the professional you hire later on, won’t lose time correcting errors, and will start working on advanced improvements to your strategy right away.
You will gain knowledge, and understand what digital marketing professionals are selling you, so you won’t invest in something you don’t need.
Any business needs to implement digital marketing strategy, it helps reach new clients, grow your business and make it successful.
Goals you want to reach
Search Engine Optimization (SEO)
Your goal is to be on the first page of any search engine (Google, Yahoo, Bing, …) for potential customers to see you when they search a specific keyword. There are hundreds of factors that will help your website to be seen. Optimization takes time, some factors have to be handled by professionals, but some can be easy to implement on your own. So if you start on the right path, it will help Search Engines to know and trust your website.
Social Media Strategy
Most people think using Facebook for a business is as easy as using their personal page. However, Social media outlets are changing every single day. They optimize their algorithms, change rules for marketers to have a harder time to spam customers and push them to know how to get their clients seen online. Social Media is easy to use, but it’s important to know the few rules that can help you being seen by customers you want to reach.
Advertising has evolved through the years, and now you can’t ignore ads that show up on top of search engine results pages, or even on social media outlets such as Facebook. While big campaigns on Adwords (ads tool for Google) can be complicated to implement and optimize, ads campaigns on social media can be a great option for small businesses, as long as you know how to set up a successful campaign.